Anyone taking a “publish books in pieces” approach needs to know at least vaguely what they want to get out of it. And what they will give to get it.
Different goals will produce different approaches. Among them is that of a beginner to writing who is just exploring hi/r wants and talents. S/he wants to find a few like-minded souls who together form an impromptu writers workshop and a larger group of cheerleaders who will help hi/r and hi/r fellow workshoppers.
When I started my Shapechanger Tales site I had a more professional purpose – publicize my work. To get that I would give prospective readers several things. Ones I knew I could give because I already had a track record. I had